Built for marine dealerships

Stop guessing what boats are worth

Boat IQ is the appraisal and market intelligence platform for marine dealers. Know exactly what to pay, what to list for, and where every deal stands โ€” grounded in real market data, not gut feel.

9
price adjustment factors
64+
market comp listings
100pt
confidence scoring

Everything your appraisers need

From the moment a unit rolls in, to the moment it rolls out.

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Market-Referenced Pricing

Every appraisal is anchored to real comparable listings. Trade value, acquisition ceiling, and list price calculated from live market data.

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Recon & Gross Calculator

Interactive sliders for acquisition price, recon cost, and sale price give you instant gross profit and margin analysis before you commit.

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AI Pricing Assistant

Ask plain-English questions about any appraisal. Explains pricing decisions, surfaces risks โ€” grounded in real engine data, never guessing.

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Comparable Listings

See exactly which market listings were used to price each unit. Filter by tier, inspect relevance scores, click through to original listings.

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Risk Flag Detection

Automatic risk assessment โ€” high hours, accident history, saltwater exposure, sparse comps, and slow markets, surfaced before you commit.

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Portfolio Intelligence

Track every unit's price-to-market score. Know which inventory needs attention without building spreadsheets.

From input to decision in seconds

A complete appraisal takes under two minutes.

1

Enter the unit details

Year, make, model, hours, condition, and location. Add drive type, hull, previous owners, and known history to improve accuracy.

2

Engine runs 9 adjustments

Condition, hours depreciation, geography, market velocity, and more โ€” against a weighted median of real comparable listings.

3

Get your price stack

Trade value, acquisition ceiling, suggested list price, and target sale price โ€” with a confidence score that tells you exactly how reliable each number is.

4

Model the deal

Use the Recon & Gross calculator to adjust acquisition price, recon cost, and expected sale price to find the structure that works.

Simple, transparent pricing

Start free. Upgrade when you're ready.

PROFESSIONAL
$299
per month ยท unlimited appraisals
  • โœ“Unlimited appraisals
  • โœ“Full pricing engine with 9 adjustments
  • โœ“AI pricing assistant
  • โœ“Market comparable listings
  • โœ“Recon & Gross calculator
  • โœ“Portfolio inventory intelligence
  • โœ“Team access (up to 10 users)
  • โœ“Settings & engine defaults
Start 14-day free trial

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Ready to price with confidence?

Join marine dealerships that use Boat IQ to win more deals and protect their margins.

Get started free